Products extend beyond their physical dimensions to encompass both graphics and packaging. Consistent design is key to creating a professional
and attractive product. Graphic design tools include Illustrator and Photoshop.
Design Control Drawings
Design Control Drawings specify Pantone indexed colors, graphical positions, and other pertinent details to package design.
Color palate, logotypes, usage guidelines, and branding definition all fit into a brand's equity. Though not essential for selling the product, graphic consideration
plays a key role in differentiating the product from its competition.
Sometimes the product itself is the graphic, as is the case in these examples.